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DIY Search Engine Optimization - Free And Step By Step Instructions On Effective SEO
Most of the small business owners and first time online marketers are intimidated by the cost of professional Search engine optimization services. Although SEO is a free process, you have to invest a good sum of money if you'll get the services of professional SEO companies. A smaller investment may be made by enrolling into a DIY seo training program.
Luckily for beginner marketers, seo is not difficult. There are Do It Yourself (DIY) search engine marketing strategies that you can follow easily. For hardcore DIY site owners, here's a no-cost step-by-step guide for site optimization.
First Stage: Keyword Research
If you already have a blog or website, then the first step you have to do is to investigate the right keywords. Use the Google External Keyword Research Tool. It's free and you can use it any time. Get suggestions from it and choose keywords that are closely related to your niche market.
You also can use the keyword tool of Overture which is the pay per click program of Yahoo/Bing network. More on this subject may be found in any good seo training program.
Second Stage: Content Creation
Write quality content regarding your keywords. Whether you are creating articles, a sales page, product descriptions, or any other form of site content, make sure to incorporate your keywords on them.
Use a keyword on the title or header of the content. Provide keyword-rich subheadings for your content. The main article or content must also have at least 3 - 5 primary keywords. Too much use of keywords is not suggested. Use sufficient primary keywords then a sprinkling of related keywords to optimize your site content. Apply this rule on all pages in your site.
Third Stage: Link Building
Link building is the most hard and time consuming part of your DIY Search engine optimization. To make your like easier, you've to begin with the principles first.
First, submit your blog or website to search engine directories. Use the webmaster utilities of Google and Bing. These networks allow webmasters to submit website links. You may also use other online directories but don't spend much time on them.
Second, search for the best blogs in your niche market. Subscribe to these blogs via RSS so you can get immediate updates. Leave comments with your links on high traffic blogs. You will be able to capture a few of the traffic generated by those blogs. Blog commenting is also a pleasant way of popularizing your website links.
Lastly, look for high traffic online classified ads websites. You can advertise your website on these web sites with your links. A good alternative to classified ads websites is a free press release site. Issue regular press releases with your website links to attract web traffic.
DIY search engine marketing isn't difficult but it requires time and effort. Every day, you have to devote at least a few hours for website optimization. You must also create fresh content for your website then follow the standard link building techniques. In just a few weeks of your DIY Search engine optimization campaign, your web site could land on the top 10 search results on Google and Bing.
Proper search engine marketing needs the right skills and techniques to be used, do yourself and educate yourself by enrolling into a certified seo training program!
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