|
|
Marketing Campaigns - Specificness Is The Main Key To Advertising Success
I have perpetually believed that merchandising campaigns were broadly applied but not quite well planned out. Promotional campaigns in a number of ways is a pretty decent idea for a large variety of things. You can hand out pencils, hats, or other little gadgets with your product name on it. This is a system to spend trivial money on an advertising campaign that will create some degree of name recognition. The subject of how effective these promotional marketing promotions are is open-ended, however. If I open up my junk cabinet, I will uncover hundreds of promotional pencils and erasers in there, but I couldn't tell a single product right off. Unless you sell something like stationary which individuals associate with pencils, these form of marketing giveaways are naught but a waste of money.
In my opinion - and I always tell my clients this - niche marketing promotions should only be done for special purposes. Guerrilla marketing can work wonderfully depending on what kind of product you sell, but the niche marketing advertising must be carefully altered. Just going out into a public place and holding a contest or giving away a product will not generate any business for you at all. You have to think strategically.
One of my favorite places to do niche marketing campaigns is at nightclubs and bars. When people are drinking, they will do what they can to win anything. Whether you're giving away shot glasses, food, drink mixers, or simply T-shirts, people will get excited about your merchandising advertising. If they get to come home with a memento of their night, they will forever associate it with the fun of going out partying with friends. This is what lucrative merchandising campaigns attempt to do - create those kinds of positive associations around your product or brand name.
Hot summer afternoons are also a great time for marketing campaigns. If you're willing to spend a few thousand bucks giving away free drinks in a crowded community thoroughfare, people will absolutely love you. Even if you are giving out something that does not strictly go together with the weather - such as a salty snack - people will still be thankful as long as they get a bit of water with it. If you can catch people at an unguarded minute, you can acquire their brand loyalty before they even know what hit them. That's what prosperous merchandising campaigns are all about. Leave the brand-name pens in the home!
|
More Articles
Blogroll
|
