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The Quest Is Now Over - Google Local Pages Is The End
A significant change took place in late 2010 in how Google manages local searches.
For decades it had realized that one in five of the lookups individuals did on their Google search were locally driven. While folks needed specific information on a large number of different topics, a strong minority were seeking local information, usually in the form of locating their local butcher shop, baker and candlestick makers.
Google has always been experimenting with its mapping functions and Gps system combined with its superior access to the universe of data online. Today, Google can determine the physical location of your PC whenever you do a search. It also is aware of the physical locations of all the businesses in its data base. Consequently, it could plot their relative proximity to you when you (or a potential customer) do a search.
Google has made its way into the behemoth it is by stressing one specific goal: providing the browser with the most appropriate information possible in response to their search. Google Local Places is only one more major step they have taken to dominate the search market, by providing its users the relevant information they need.
This has been an evolving functionality. Until recently, if somebody looked for a "chiropractor" on Google, or any other search engines, they would get millions of possible results. Page one of results might display a national chiropractor institute, or possibly individual firms in New York or Los Angeles. Seldom would the searcher get a result from their immediate area. This caused the individual searching to change their search to something like, "chiropractor, Minneapolis." When they did that, the outcomes were far better. Websites would be shown which incorporated both terms, and thus more relevant to the Minneapolitan who was seeking a chiropractor.
The whole industry had sprung up called Search Engine Optimization or "SEO" to help organizations win the battle to show up on that first page of Google results. I as well as other SEO experts encouraged businesses to get their web sites to show up for local terms having, 'long tail geographical keywords.' That's why I named my consulting business, Minneapolis Internet Marketing Consultant and chose a url for my web site of MinneapolisInternetMarketingConsultant dot com.
It worked well for me and for many organisations. Now those of us in the market know a number of additional steps which a business can take to get their web site placed at the top of the search engine results. These fall under two general groups, on page and off page factors. These still matter when a business chooses to get itself or a product line rated in the organic results on Google and also the other search engines. (Organic results are the natural search engine results which Google finds for any given search as opposed to the paid ads.)
They remain particularly relevant to non local companies, national brands, etc that cannot benefit from the local internet search gambit discussed here. These are beyond the scope of this report. For the most part, local businesses could get on the top page of Google results simply by paying attention to the important points I will be outlining in the coming pages. They still remain powerful and crucial in highly competitive fields and markets. For many "main street businesses, mastering Google local places will be sufficient to help you get the lion's share of the available visibility in your marketplace.
Now you may ask how to get on Google maps. That's another story in this continuing series.
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